Betting on Pro Football in New Age of NFL+ Streaming

Football fans will have more options than ever to watch the NFL this fall with the debut of NFL+ streaming service, which will offer access to games across all mobile devices for the first time.

The impact of the NFL having its own streaming service will be felt by the casual fan, avid fan, and also the football fan who enjoys betting on games.

“Today marks an important day in the history of the National Football League with the launch of NFL+,” Commissioner Roger Goodell said in a prepared statement when the league announced the new service.

NFL+ is available now and is priced at $4.99 per month or $39.99 per year. Consumers can find it in their app store of choice or on their smart TV in streaming apps. An NFL+ Premium version is also available for $9.99 per month or $79.99 per year. That product allows full game replays.

The arrival of NFL+ marks the end of NFL Game Pass, which the league announced will no longer be offered in the United States.

The NFL is the final major professional sports league in the U.S. to launch its own streaming channel. Baseball has long offered MLB.TV, and then there’s NBA League Pass and NHL.TV serving those fan bases.

When the ball drops: Ohio sports betting to launch at midnight on New Year’s Day

Which Browns and Bengals Games Will NFL+ Broadcast?

  1. Live out-of-market preseason games
  2. Live local games
  3. Live primetime regular season NFL games on mobile devices
  4. Live postseason games on mobile devices
  5. Live local and national audio for every game, regular season, or playoffs
  6. NFL Network shows on-demand
  7. Access to NFL Films archives

The NFL has plans for additional original programming to be available on the channel in the future.

If you live in Cincinnati or Cleveland, you will get out-of-market preseason games on NFL+. Your local games will still be available via the networks on your cable provider.

To watch out-of-market regular season games on your television (other than those broadcast by NBC or CBS on the weekend), you’ll still need to buy a sports package via your cable or satellite provider. That product is still called Sunday Ticket, and it gives viewers the chance to flip between all non-prime time out-of-market games, and also offers NFL Red Zone view and more. The Sunday Ticket product is still exclusively licensed to DirecTV.

How much money: What to expect from Ohio sports betting revenue at launch

How Betting Might Change in the era of NFL+

The advent of NFL+ should make it easier for fans to find sports betting odds and game action, and also increase the ways sports betting operators can find potential customers. It’s a win-win for the sportsbooks, and helpful for bettors.

The NFL is far and away the most popular spectator sport in the United States. It draws higher ratings and earns more revenue than any other sport. It also generates the most legal wagers in the U.S. annually. The Super Bowl is the most watched and most bet sporting event in the country every year.

That popularity is not waning. In 2021 the NFL saw a rating spike of nearly 10% from the previous season. On average an NFL game attracted 17.1 million viewers per game on TV and digital in 2021. The league hasn’t seen ratings that high since 2015. Even as consumers are presented with more ways to watch content, the NFL remains immensely profitable.

The league has the biggest media contract in North American sports — more than $100 billion for 10 years starting in 2023 with CBS, NBC, ABC, ESPN, and other broadcast partners.

All of that points to the NFL being able to write its own ticket in regards to sports betting. Since the U.S. Supreme Court made its landmark ruling in 2018 that enabled betting on sports nationwide, state after state has launched betting markets. Simultaneously, pro leagues have been inking deals with sports betting operators.

The NFL has sports betting partnerships with BetMGM, FOX Bet, PointsBet, and WynnBET at a league level. But most teams have also entered into deals as well. Broadcasts are now sprinkled with betting advertisements, as well as scrolling odds at the bottom of the screen. Last season, Peyton Manning and brother Eli even discussed odds on games during their alternate Monday Night Football broadcasts on ESPN2.

NFL+ will increase access to sports betting fans for the sportsbooks. A channel like NFL+ will almost certainly eventually produce shows built solely on sports betting, with injury reports, odds, and team news morphing into one big hoagie of football goodness for hungry fans.

AP Photo/Gene J. Puskar

About the Author

Dan Holmes

Dan Holmes has written three books about sports. He previously worked for the National Baseball Hall of Fame and Major League Baseball. He enjoys writing, running, and lemon bars. He lives near Lake Michigan with his daughters and usually has an orange cream soda nearby.