Cincinnati Bengals Name Betfred Official Sports Betting Partner

The Cincinnati Bengals have partnered with United Kingdom-based Betfred as their official sports betting partner. The multi-year agreement was announced July 13.

Ohio will launch legal sports betting on Jan. 1, 2023. The first deadline for sports betting license applications is July 15, and as of the Ohio Casino Control Commission’s last update on July 8, Betfred had yet to apply. It must do so by July 15 to ensure it will be able to launch on Jan. 1.

Betfred operates its sports betting app in six states but has more than 1,400 sportsbooks in the United Kingdom.

“This is an exciting opportunity to partner with the Bengals as we continue to expand Betfred across the US and into Ohio with the launch of sports betting in the near future,” Betfred Group Chief Operating Officer Mark Stebbings said in a joint statement with the NFL team.

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Details of the Bengals’ Partnership With Betfred

Similar to other deals between NFL teams and sportsbooks, including the Cleveland Browns and Bally’s Interactive, the Bengals and Betfred will also work together in promotional events, in-stadium signage and branding, and social media collaborations and marketing. There will also be free-to-play options from Betfred for the state of Ohio.

Betfred also has deals in place as a betting partner with the NFL’s Denver Broncos and MLB’s Colorado Rockies.

The Bengals tweeted about the partnership on their official Twitter account: “We look forward to working with Betfred to create fun, fan-focused activations that add to the excitement on gameday.”

Last week the Bengals applied for a sports betting license with the State of Ohio, a move that could indicate the defending AFC Champions hope to host a retail sportsbook or betting area inside or near Paul Brown Stadium.

Last season the Bengals went 10-7, won the AFC North, and behind quarterback Joe Burrow, advanced to the Super Bowl. With their young quarterback and head coach Zac Taylor, the team is considered one of the brightest franchises in the NFL.

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Sports Betting in Ohio

Ohio legalized sports betting in 2021 and will launch its sports betting market on Jan. 1, 2023, in time for the end of the 2022-23 NFL regular season, playoffs, and Super Bowl. It’s expected that Ohio will be one of the largest sports betting markets in the U.S., with a strong interest in college and professional sports.

Ohio sports bettors at least 21 years old will be able to wager on college sports, major pro sports (NFL, MLB, NHL, NBA), as well as tennis. golf, auto and horse racing, and many more. Bettors will be able to bet parlays and single-game betting, as well as futures bets.

According to the OCCC, several sportsbooks have applied for licenses in Ohio, including BetMGM, Caesars, FanDuel, BetRivers, Fanatics, DraftKings, and PointsBet.

AP Photo/Aaron Doster

About the Author

Dan Holmes

Dan Holmes has written three books about sports. He previously worked for the National Baseball Hall of Fame and Major League Baseball. He enjoys writing, running, and lemon bars. He lives near Lake Michigan with his daughters and usually has an orange cream soda nearby.