Expanding on a marketing partnership formed last year, the Cleveland Cavaliers and Fubo Gaming have reached a market access agreement for Ohio sports betting. The deal enables Fubo Sportsbook to operate in Ohio, pending regulatory approval when mobile sports betting launches.
Ohio sports betting was signed into law by Gov. Mike DeWine on Dec. 22, 2021, after Ohio Lawmakers approved House Bill 29. The bill requires sports betting to go live in the state by Jan. 1, 2023.
Fubo Sportsbook is now an official mobile sports betting partner of the Cavaliers. The deal includes the opening of a 3,000 square foot sports lounge inside Rocket Mortgage FieldHouse.
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Fubo Sportsbook, via its lounge at Rocket Mortgage FieldHouse, will offer incentives and special bonus offers for fans. Fans will be able to watch televised sporting events while inside the lounge.
“This is an exciting evolution of our continued partnership with Fubo Gaming,” Len Komoroski, CEO, Cavaliers and Rocket Mortgage FieldHouse said in a statement. “The Fubo Sportsbook mobile wagering platform provides leading technology, connectivity, and entertainment that aligns perfectly with our commitment to innovation and engagement across every aspect of the fan experience.
“We look forward to the continued collaboration with Fubo as we work to establish a best-in-class sports betting marketplace to offer our fans in Cleveland and throughout the state of Ohio.”
Fubo Sportsbook is live in Iowa and Arizona and has market access agreements with Indiana, New Jersey, Pennsylvania, and Texas. Fubo Sportsbook integrates a live TV streaming experience allowing bettors to watch the games they’ve bet on via the app.
“The opportunity to enter the Ohio sports betting market with the Cavaliers as our partner is a major step forward for Fubo,” Scott Butera, Fubo Gaming’s president said in a statement. “Ohio has a passionate fan base who will enjoy Fubo’s uniquely integrated streaming and wagering sports betting experience.
“The Cavs are at the forefront of sports innovation and consistently create highly engaging fan experiences. This partnership provides Fubo instant access to a highly attractive customer base.”
Awaiting the launch of mobile sports betting, the Cavaliers and Fubo Gaming will continue promoting their partnership via a marketing campaign. The campaign includes broadcast-visible signage and a presence on the team’s television and radio game programming.
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When May Legal Mobile Sports Betting Launch In Ohio?
No launch date has been announced, nor is one expected anytime soon. The Ohio Casino Control Commission, which legislates sports betting in the state, is still drawing up the rules and regulations sportsbooks will follow.
Once the rules are set, applications will be accepted from platforms seeking licenses. A launch before the start of the 2022 college and pro football seasons would be ideal, but that timetable may not be feasible.
DeWine told News5 Cleveland in January that the process could take up to a year. DeWine said the goal is to go live with sports betting as soon as everything is put into place.
“I’ve instructed our administration as soon as everything is ready, we should move forward with it, we don’t want to hold it up, we want to follow what the law says and make this available to people but it’s going to take some time for everything to be worked out before this can really start,” DeWine told News5 Cleveland.