Did you know there’s an official betting operator of the PGA Tour? Well, Ohio, get ready to text the neighbors, because there is. betPARX now holds that title. betPARX has partnered with the Memorial Tournament to gain access to the Ohio sports betting market once it launches statewide later this year.
Now that Ohio has legalized sports betting, there have been several of these sponsored partnerships, like the one between the Cleveland Cavaliers and Caesars Sportsbook and the one between the Columbus Crew and Tipico Sportsbook.
Like Caesars and Tipico, betPARX will join with the Memorial Tournament to apply for a Type A sports betting license, which would allow betPARX to offer its mobile sports wagering app throughout Ohio.
“The PGA Tour supports the State of Ohio’s progressive thinking and approach to sports betting,” PGA Tour senior vice president of media and gaming Norb Gambuzza said. “We are excited to partner with betPARX and The Memorial Tournament presented by Workday to help grow the betPARX platform and be a part of delivering regulated sports betting to Ohio.”
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Details Of The Partnership
Through the partnership, betPARX becomes the exclusive mobile sports betting sponsor of the Memorial Tournament, which is held annually in the spring at Muirfield Village Golf Club in Dublin. betPARX will offer branded fan experiences during the tournament week to enhance the fan experience of one of the tour’s leading events.
The deal allows betPARX to expand its mobile sports betting presence throughout the United States. The betPARX sportsbook and online casino are currently available in New Jersey, Pennsylvania, and Michigan. As part of its deal with the Memorial Tournament, betPARX will have the right to use PGA Tour marks, video highlights, and other intellectual property on its sports wagering platform.
Like other mobile sportsbooks that are given access to Ohio, betPARX will have to pay a tax of 10% on its revenue to the state. Much of that tax revenue will go to education. That initiative is in line with what the Memorial Tournament General Chairman Jack Nicklaus II said the tournament has always been about.
“My father created the Memorial Tournament in 1976 as a method of giving back to the state and the community he and my mom have loved,” Nicklaus II said. “For the past 47 years, the Memorial has drawn a countless number of fans and generated millions for the Nationwide Children’s Hospital and so many other deserving charities.
“With the introduction of sports betting and through the betPARX relationship, the Memorial Tournament will continue to generate interest and support through a broader fan base for years to come.”
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Ohio Sports Betting Update
While online betting in Ohio doesn’t go into effect until later this year, solidifying these partnerships now allows time for platforms to work out legal details and arrange for marketing strategies.
The Ohio sports betting bill allows up to 25 mobile sports betting licenses, which will go to casinos, racinos, leagues, and professional teams. There is no word yet on a specific date for a statewide launch, but the second half of 22 is a good estimate, with the start of the NFL season a likely goal.
The ability to bet online in Ohio will ease the burden on sports bettors who have been traveling to neighboring states like Indiana, Michigan, Pennsylvania, and West Virginia that already have legal online sports betting.